Mondelēz International celebrates its launch as the pre-eminent player in global snacking. The new company rings NASDAQ's opening bell as part of commemorating events in more than 80 countries. Times Square animations, installations and street teams were all organized for that single day.
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Out of home, Digital, Experiential, Events and User Generated content developed for the global launch of Mondelez International with the help of dozens of employees from around the world.

ACD / Art Director: Addhemar Sierralta
ACD/ Copywriter: Jose Angel Martinez
Copywriter: Chris Davis
Art Director: Kate Ebert
Creative Director: Kurt Fries
Agency: McGarryBowen

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