One of Netherland’s major tv channels asked our friend at Dog and Pony to develop a new strategy and creative concept, so we teamed up to take on this project and we are as proud as peacocks with the ultimate result.
‘Nederland 3’ is an innovative channel that tries to heighten the interconnectedness between Dutch citizens. They try to achieve this by broadcasting programs that are, besides being informative, inspirational and offering entertainment; innovative. The programs show for what they are and reveal how it could be. It focuses on true stories featuring real people. Their voice is without prejudice in unconventional and surprising ways. Goal is to encourage viewers to change the way they look at the world. The more you see, the better you will understand it. Hence, the new slogan of Nederland 3: ‘Anders kijken, meer zien’ which translates into English: ‘take a different view, see more’.
Our challenge was to find a way to refresh the channel, keeping the heritage of the channel in mind. It has a lot to offer and we wanted to give them the opportunity to literally show more in different ways. Our solution was a dynamic grid based on the logo’s shape. Where views from different angles and perspectives can be visualized in a dynamic lens framework. The restyling matches Nederland 3 in a way that it both pushes boundaries, not afraid of experimenting; it zooms, delays and shifts focus.
The grid also determines the promo package that we developed for the channel. It is a modular system that can incorporate any piece of content, which means that every second of an evening’s programming can be displayed from start to finish. The grid brings to life what’s at the heart of Nederland 3: the more people see of the world, the better they will understand it. Overall it’s about engaging different perspectives, innovative programming and captivating viewers; all in one place.
Client: Dog and Pony
Creative Director: Bart Heideman
Managing Director: Pol van Haren
Production Company: Woodwork Amsterdam
Creative Director: Marvin Koppejan
Managing Director: Balster van Duijn
Director: Balster van Duijn
Producers: Sabine van Wechem, Duncan Eilander
DOP: Nanko Goeting, Michael Brooke, Eric Lor, Balster van Duijn
Animators: Marvin Koppejan, Julien Maingois, Eric Groeneveld, Rob Wienk, David Schagerström, Tom Keijer
Music: Massive Music
Account: Camiel Bos
Producer: Cris Kos