The retail industry has enjoyed healthy loyalty program membership growth of 26.7% to 2.65B in the last two years, but closer inspection reveals decreasing member engagement. Many retail loyalty programs are undifferentiated, lacking value and in need of an update. What can retail loyalty program managers do to overcome poor program performance and reengage their customers? Presented by Kobie Marketing, this “quick tips” 30-minute webinar will explore:
Indicators of poor performance
How to identify if a program redesign is necessary
Strategies to refresh your loyalty program and tactics to reengage your retail consumers
The webinar will address this question and detail the steps that retailers can take to mitigate the current member engagement challenge, implement value added improvements to their program and educate executives on the warning signs that their loyalty program requires updating from an operational, technological, customer service and marketing perspective.
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