"Conscious by Nature" is a short film celebrating the passion and insight of photographer & designer Clinton Friedman, founder and director of clintonfriedman collections(CFC). In this video it is clearly evident his connection to nature runs deep. He has a natural curiosity that is closely attuned to the delicacy and complexity found in our natural world.

Clinton honors his environment by capturing his uniquely personal perceptions on camera, then translating then into beautiful prints and products for you and your home, every clintonfriedman image is a celebration of life; bold, graphic, individual, absolute and honest.

Clinton's long standing friend Bruce Buttery (panga.co.za) captured and produced the video. Guy Buttery (guybuttery.co.za) graciously allowed us to use one of his amazing tracks from his album "I know this place". Big thanks to Bruce and Guy!

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