For this theatrical spot, we built an entire island in the shape of an Izod logo, and stuffed it in a snow globe. The water had to match live footage shot in the Bahamas, and was created using Maya fluid effects. The Island itself is the result of painstakingly stitching together photography of actual islands and texture mapping it to the digital logo. The snow and snow globe were also added in digitally and tracked into the hand of a model photographed in Iceland. Miraculously, the water in the snow globe didn't freeze while we did this.