Measuring Advocacy for Policy Change meeting on Respectful Maternity Care

This plenary session comprised of an opening, overview and keynote speech. At 00:00 (minutes:seconds) representatives from the Maternal Health Task Force, USAID and TRAction gave a opening welcome and reviewed the goals and objectives of the meeting. Stanton, at 19:00 led a session on the overview of respectful maternity care (RMC) noting that the importance of disrespect and abuse should not be lost in the more positive RMC message, and that behavior change will be difficult as it's often based on discrimination. At 30:00 the White Ribbon Alliance video scheduled to play was omitted. Thurman, at 33:30 provided the keynote speech, focusing on the advocacy efforts of the HIV/AIDS movement in the United States. She discussed the elements to create change, including advocacy, social marketing and activism. Thurman urged participants to seize unplanned moments and opportunities for change, noting that behavior change is hard and information alone is not enough to make a difference. At 1:13:30 a question and answer period began, reviewing issues of the use of numbers and statistics in messaging, accountability, compelling messages and images, and coalition building.

Overview of respectful maternity care
Mary Ellen Stanton, USAID

HIV and AIDS: Domestic and global efforts and scale up
Sandy Thurman, Emory University

Q and A and Discussion
Sandy Thurman, Jim Sherry, USAID TRAction and Ana Langer, MHTF

October 21-22, 2013

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