Marketing executives at Nokia were facing a challenge. The new 5800 model phone was marketed as a device that “Comes with Music”. The tag line was brilliant, still the people did not quite understand it. Nokia needed a way spread the word to the consumer in a clear and concise manor.
D.Workz Interactive team was asked to produce a video animation that would be spread through social media on the Internet. The goal of the animation was to promote the new device and to explain the “Comes with Music” offer.
The requirement was to develop a very simple visual style and a screenplay that anyone could understand and immediately get the point of the “Comes with Music”. Additionally we had to make the video cute and funny to target a wide range of consumers.
The production process consisted of creating screenplay, visual style, storyboards, character design and animation.
Also you can watch the full version on YouTube - youtube.com/watch?v=BlKiGtbZ5Go
We hope you enjoy watching the video and it brings you a smile. Please note that all characters in this video are fictional, but the fact that you can download for free as much music as you want once you get the 5800 Nokia phone is real.