The campaign “ Draw The Line” hopes to heighten awareness and sensitize motorist and pedestrians to the importance of Road safety. Texting, drinking, speeding and use of helmets although not all the issues, are just a few of the behaviors that will given attention.
November is recognized as Road Safety Month. A time when special emphasis is placed on the importance of driving safely. Draw The Line is intended to supplement the existing initiatives of Road Safety Month.
Some of the best creative minds all decided to volunteer their time and talent to make this promotion a reality. Elton Moxey, Kenny Mackey, Farreno Ferguson, Shantz CollyMore, Megan Minus, Sharad Lightbourn and Burton Wallace. The reach of the campaign was even further extended when a host of other media professionals decided to come on board. The Tribune Network, Jones Communications, The Nassau Guardian, More FM, The Broadcasting Corp, Gems FM, Kemis Alerts and Cable 12.
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