Research from the fields of psychology, communication studies, and persuasion studies can teach us a lot about what will and won’t work for inspiring people to change their diet. In this presentation we’ll cover some of the key “dos” and “dont’s” of effective vegetarian advocacy.

Nick Cooney is the founder of The Humane League and is Compassionate Communities Manager for Farm Sanctuary. He is also the author of Change Of Heart: What Psychology Can Teach Us About Spreading Social Change. Nick’s work for animals has been covered by Time magazine, CNN, National Public Radio, and hundreds of other media outlets. He blogs for Farm Sanctuary’s Compassionate Communities Campaign at: ccc.farmsanctuary.org/read-the-blog/

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