BERETTA – HUMAN TECHNOLOGY BY YURI ANCARANI

Human Technology is an artistic short movie celebrating the uniqueness and the distinction of every Beretta premium gun. This movie by Ancarani Studio, under the creative direction of Paola Manfrin, reveals through the minutia of the manufacturing process, the genesis of a luxury Beretta shotgun. A poetic journey through sterile robotic rooms is blended with the art of manufacturing.

Title: Human Technology

Client: Pietro Beretta

Produced by Art+Vibes

Executive producer: Max Brun

Producer: Teresa Antonioni

Director: Ancarani Studio

Creative Director: Paola Manfrin

Dop: Mauro Chiarello

Composer: Bartolomeo Sailer

Location: Brescia

Duration: 5.40 min