In “Ubik / Chap. 3” the slogan opening the third chapter of the homonymous science fiction novel by Philp K. Dick is recreated using ’50 and ’60 American commercials and documentary films as footage. Real commercials are edited and resemanticized in order to create fictional ones.
“Instant Ubik, has all the fresh flavor of just-brewed drip coffee. Your husband will say: ‘Christ! Sally! I used to think, your coffee was only so-so, but now, wow!’ Safe when taken as directed.”
The imagery is taken from the Prelinger Archives.