A lecture by Professor Angela McRobbie (Goldsmiths University of London) given at Concordia University on October 31, 2013. This lecture draws from the first chapter of Be Creative? (forthcoming) and it offers a series of reflections on creativity as a dispositif of contemporary governmentality which 'captures' as a play for power, young working class and lower middle class desires for self-expressive work. These desires can also be construed as dimensions of 'labour struggle' or lines of flight emanating from the home and inter-generational relations. The lectures re-works both Birmingham CCCS subcultural theory, and the Italian Opera theorists’ notion of 'refusal of work', pinpointing the 'hipster' figure as indicative of the full capitalisation and consequent de-politicisation of 'youth culture'.