In “Ubik / Chap. 6” the slogan opening the third chapter of the homonymous science fiction novel by Philp K. Dick is recreated using ’50 and ’60 American commercials and documentary films as footage. Real commercials are edited and resemanticized in order to create fictional ones.
“We wanted to give you a shave like no other you ever had. We said, it’s about time a man’s face got a little loving! We said, with Ubik’s self-winding Swiss chromium never-ending blade, the days of scrape-scrape are over! So try Ubik! And be loved! Warning: use only as directed. And with caution.”
The imagery is taken from the Prelinger Archives.