In “Ubik / Chap. 9” the slogan opening the third chapter of the homonymous science fiction novel by Philp K. Dick is recreated using ’50 and ’60 American commercials and documentary films as footage. Real commercials are edited and resemanticized in order to create fictional ones.
“My hair is so dry, so unmanageable. What’s a girl to do?!? Simply rub in creamy Ubik hair conditioner. In just five days you’ll discover new body in your hair, new glossiness. And Ubik hairspray, used as directed, is absolutely safe.”
The imagery is taken from the Prelinger Archives.
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