In “Ubik / Chap. 11” the slogan opening the third chapter of the homonymous science fiction novel by Philp K. Dick is recreated using ’50 and ’60 American commercials and documentary films as footage. Real commercials are edited and resemanticized in order to create fictional ones.
“Taken as directed, Ubik provides uninterrupted sleep without morning-after grogginess. You awaken fresh, ready to tackle all those little annoying problems facing you. Do not exceed recommended dosage.”
The imagery is taken from the Prelinger Archives.