In “Ubik / Chap. 17” the slogan opening the third chapter of the homonymous science fiction novel by Philp K. Dick is recreated using ’50 and ’60 American commercials and documentary films as footage. Real commercials are edited and resemanticized in order to create fictional ones.
“I am Ubik. Before the universe was, I am. I made the suns. I made the worlds. I created the lives and the places they inhabit. I move them here, I put them there. They go as I say, they do as I tell them. I am the word and my name is never spoken, the name which no one knows. I am called Ubik, but that is not my name. I am. I shall always be.”
The imagery is taken from the Prelinger Archives.