The brand new Nike Sneakerboots collection elevates classic Nike sneakers for cool-weather performance. Added height, traction, and weatherproofing evolve icons for lightweight functionality and rugged resistance. The design of the shoes is inspired by metropolitan cities like New York, Tokyo and London.

For the global campaign we’ve been asked to create a film, which both introduces the collection as well as challenges Sneakerboots owners to get laced up and share on Instragram how they take their Nikes to the next level.

Directed and produced by PlusOne.

Client: Nike
Direction: Martijn Hogenkamp
Production: Marcel Vrieswijk
D.O.P.: Ype Poortinga
3D: Hans Willem Gijzel, Nigel Upchurch, Johannes Matsson, Marthijn Westhuis, Michiel van den Berg
Music and Sound Design: Zelig Sound
Client: Colin Cornwell, Cornelie de Kroes, Lies Budding, Hesdy Doest

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