A drop is the moment in a dance track when tension is released and the beat kicks in. Great drops create overbearing drama. They're built for the unabashed and uninhibited, releasing the enormous energy accrued during a song's progression. The new 33cl sleek can from Carlsberg will be available at clubs from March 2013.
Advertising Agency: M&C Saatchi Stockholm
Production Company: Hobby Film
First aired: 28/2