Together with the creative team at Kreationz, we produced and directed this short video to introduce a new dishwasher for the healthcare market from Hobart. The story is based around Ben (the dishwasher itself) who has been taught to wash dishes faster (60seconds) and better than ever, with a double payload. His mentor and a happy Hobart client were interviewed to speak about Ben's new features and characteristics.

This promotional video was part of an online campaign from Hobart to introduce the new Ben to the healthcare sector.

Client: Hobart
Creative concept: Kreationz
Production: Starting Point
Director: Bas Goossens
Music: 'Common Ground', licensed through

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