WINNER | American Advertising Awards: Gold ADDY | Masa Television Spot
M A S A | TV Commercial
This is a concept that originated in my graphics innovation class at Lynchburg College.
Our mission for the semester was to create any product or brand for the purpose of understanding how
to make advertising campaigns, packaging, brochures, logos, etc. MASA is the world's first holographic
tablet. This MASA TV commercial is part of my advertising campaign.
I used Blender 2.68 using Cycles Render Engine | Edit & Color Correction in After Effects CS5. Color
correction was applied to the growing earth hologram only, the grey environments were untouched. All
of the additional animation/titles were done in PS and AE.
To Build a Home | Cinematic Orchestra (feat. Patrick Watson)
The shots were rendered by Render Street © | render.st
The ADDY® Awards represent the true spirit of creative excellence by recognizing all forms of advertising
from media of all types, creative by all sizes and entrants of all levels from anywhere in the world.