Jared Cruce Studio was hired by the Red Lion Hotel Corporation to implement the largest RE-Branding project the company has ever undertaken. In a long term commitment by both parties, we were tasked with creating a whole new approach to the companies visual image. We worked closely with their creative agencies Travelclick and Methodologie to come up with a creative vision. Some might say a "whole new approach" to hotel and resort photography. The bulk of the project was shot over 4 months, in 36 cities, in 8 states. We flew in models, shot lifestyle images, food, architecture, night scenes, pools, casinos, bars, restaurants, adventure, indoors, outdoors...you name it!
In the end we created a Brand that is easy going, fun, and shows the vision we set out to create...a piece of home! We are still shooting for Red Lion today! Take a peak at our story and how we approach our work.
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