A whole lot of time, preparation and collaboration went into what would become the Empyrean Layer. Though the images may appear to be all Photoshop on first glance, the Well team spent hours upon hours designing/building a 14 ft. geometric structure upon which custom made animations were projected. These animations were created with specific intent to compliment each styled look. Sometimes it takes a heavy dose of reality to make imagination become...real.
See the final product: issuu.com/wellconnected/docs/falllookbook_reduced_2
Special thanks to everyone who helped make the vision come alive