Question: ABN, a leading Dutch bank, was in need of a campaign to encourage students to switch bank.
Insight: Banks usually communicate in a boring way. Let’s change the category and approach the students in a ‘positively aggressive’ tone.
Concept: Bank’ is the Dutch word for ‘bank’ and ‘couch’. We created ‘Dump Je Oude Bank’, a call to ditch your old bank/couch and get a new one. ABN gave inflatable couches as a premium to new subscribers.
Damage: With a brand in decline, this campaign proved the only positive activation that year. The bank welcomed many new students as customers.
Role: We created the concept, wrote the script, and were responsible for its roll-out from TV to events, online, instore and packaging.