Shop windows don’t have to be a passive experience. As part of PSFK’s Future of Retail Report, we prototyped an interactive digital display that adapts to whoever stands in front of it.
It identifies shoppers using Bluetooth low energy (BLE) and instantly reacts to a set of personal data stored on their mobile device, such as shopping habits and preferences. Shoppers can swipe through personalised content, place items in a virtual shopping cart, and purchase straight from the display.
We think this concept could be deployed outside the context of a store environment, be it street billboards, bus stop signs or car showrooms.