The Zumobi Zbi Corona campaign leverages a plethora of advanced Zbi functionalities including: the new Video – Paso Doble ad format, One Touch Social, a branded sweepstakes, Corona game day heroes, interactive voting, fun quizzes and more!
How does the new revolutionary Video - Paso Doble ad format work? A consumer on their Smartphone is presented with an auto-expandable 320x180 Paso Doble ad unit with video that automatically plays (without audio). Once expanded a user can tap on the video to activate the full–screen video and audio experience, or else be directed to an external destination. If the user does not click on the ad unit the video collapses to its default 320x50 banner state. This new format is unique to Zumobi and provides brands additional visibility as most video units disappear instead of collapsing back to a banner.