We were asked by United State of Fans | TBWA to create the visual treatment of the film, introducing the Adidas Samba collection leading up the 2014 FIFA World Cup in Brasil. We designed a color overlay system based on the colorways and textures found on the different boots. This resulted in a toolkit of rules and assets the animators could then use to apply animation and effects for use in the edit process and later on apply to the final edit, or more specifically: football and strobing colors!

Credits:

Directed by: Paul Geusebroek
Motion Graphics Director / Art Director: Crabsalad
Art Director: Enric Soldevila
Copywriter: Kari Shaw
Director of photography: Menno Mans
Editor: Brian Ent
Produced by: Cake Film & Photography
Producer: Annemien Lijfering
Agency producer: Pirke Bergsma
Music: Buraka Som Sistema
Online & Color grading: Captcha!

Agency: United State of Fans \ TBWA
Client: Adidas
Date: 2013

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