Before you pick up a pencil, sit down in front of a computer or open the scanner, there are two elements of graphic design you need to know: how to turn an idea into a visual message, and what you can bring to it as an artist. You’ll learn how to hone concepts down to their most critical components, how to under-stand the psychology of the audience, and how to best communicate and persuade using visual language. You’ll discover the impact that shape and color have on emotion. You’ll explore letter-form and typography. You’ll keep your skills broad—delving into web, animation,film, information design and narrative design. Your techniques and thought process will evolve into your individual design process and become valuable career tools.