Spring Break is a once-a-year marketing opportunity to execute a knock-out program reaching more than 1,000,000 college students in just three weeks!! In 2013, the World Series of Fighting showed everyone just how to do so. With physical challenges and ring girl competitions, students at our beaches were given the chance to win a trip to a world class knock-out performance by two top fighters in a Las Vegas showdown! Ultimately the program generated a new fan base of college followers…we call that a KNOCK-OUT!
If you’re brand is looking to target the influential millennial group, The Passion Group can provide exclusive access to Spring Break’s Tier 1 Headquarter Hotels, Beaches & Nightclubs at the highest trafficked Spring Break destinations. Our exclusive partnerships offer our clients 24-hour access to engage consumers through interactive events and media opportunities via beachfront activations, poolside, in-room with our exclusive hotel network or at our #1 nightclubs!
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