In a sea of potential users, how do you find the most valuable users for your app? Traditionally, developers have targeted users through standard targeting techniques such as demography, location, carrier, device, etc while promoting their apps on an ad network.
However, there are several new age targeting techniques that leverage the power of big data and allow developers to reach the right audience for their apps in smarter ways

In this webinar you will learn about:
Lookalike targeting
Negative targeting
Cross channel de-duplication

View the presentation here: slideshare.net/inmobi/looking-beyond-traditional-targeting

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