Following the exciting celebration in Hong Kong, the JOYCE “A Journey in Fashion”, a multi-sensory exhibition that fuses fashion, art and technology, launches at the historic Rockbund in Shanghai as the second stop of the world tour. This landmark event is a continuous celebration that marks the 40th anniversary of JOYCE, as the legendary fashion retailer and premier destination for cutting edge fashion in Asia.
We opened the exhibition with a wall projection as over 800 guests joined together to celebrate this momentous occasion at Rockbund.
Creative Director: Benny Leung
Producer: Vic Li
Animators: Eddie Yeung, Ceci Lee
Video Compositor & Editor: Puzzle Lai
TD Artist: Chatho Chung
Produced by: @ SILLYTHINGVISUALS