On the fourth day of Christmas,
my true love sent to me
Four calling birds,

If you are answering the call for online gift ideas this year.
Gift guides are great for giving shoppers inspiration, advice and suggestions.
A link to a size guide or buying guide can help explain different fits or specifications to a shopper who is shopping for something they wouldn’t usually buy, making them more likely to convert.
Create category pages for gifts or add filters to existing category pages, asking shoppers questions such as:
• Who is the present for? What is their age? Relationship to the buyer? Gender? Personality?
• Is it a secret Santa gift? A stocking filler?
• Do you need a gift for ‘under £50’?
Making customers feel more confident about the gift they’re buying will help reduce the amount of returns after Christmas. 
On the fourth day of Christmas,
my true love sent to me
Four calling birds,
Three French hens,
Two turtle doves,
And a partridge in a pear tree.
1755

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