Unmarketing Part 1 [The full presentation is available at cataloguniversity.com]
A funny and irreverent look at marketing with author and comedian Scott Stratten. Sales, marketing and customer service have changed forever, and engagement is the Big Kahuna. It’s not “if” your customers are talking online, it’s “how often” and “where.” This session explores the ripples of online engagement with an eye on the horizon. You’ll have a crystal clear view of what tools will suit your needs and which ones to ignore. Because in today’s climate, press releases are totally bogus. Surf through the shifting tide of online engagement to learn how to hang with your customers and get them stoked about your brand in an ever-changing social sea.