I produced and directed this fund-raising video for the Grameen Foundation, a non-profit organization in the U.S. committed to expanding the reach of microfinance lending across the developing world. We shot on the Red camera in and around Bangalore, India with a local crew, except for me and my DP, Vincent Wrenn.
We had 3 days of location scouting followed by 3 days of shooting, which sometimes took us over 70km into the countryside. We flew the Red camera and camera crew out of Mumbai and worked with a fantastic fixer (local producer) in Bangalore by the name of Mohan Kailasam, who procured the remainder of the crew locally.
FYI, the target audience (high-dollar investors) is, for the most part, very knowledgeable about the microfinance industry, so this video focuses on the business aspects of microfinance. That said, I tried to make it as engaging as possible, given the inherently boring nature of the content!!!
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