Inspired by american street gangs, South African tribes and the internet; TRIBE celebrates the individual. Deeply based in the ways of tribal society, FRESHIAM has used a sense of kinship amongst its constituits to create a collection based on a culture that the brand has cultivated over the past 5 years. Tribe is the visual representation of a group of individuals becoming one.
Welcome to the +FRESH.i.AM+ Tribe, that is
CREATIVE DIRECTION - TUNDE O.
SHOT & EDITED BY - Devin G. Edwards
MUSIC BY - Heroes x Villains
STYLED BY - Jordan (b). Dominguez
MODEL 1 - Deng Duot Deng
MODEL 2 - Elizabeth Ludlow
MODEL 3 - Hira Farooq
MODEL 4 - Ceej of Two-9
MODEL 5 - Andrew Hayner