Sydney's full of art exhibitions. We wanted to advertise the National Art School Graduate Exhibition in a fresh and memorable way. And we wanted to do it without showing any of the actual art-work. After all, we want people to attend the show to see the work.
Using a video teleprompter to display images of the art-work and a hidden camera running at 400fps, we captured genuine and unprovoked reactions to the work on show.
This is the 60-second edit than ran online and was broadcast across the Seven Network in Australia.