The Fitter U Campaign is a collaboration of some of the biggest names in Sports & Fitness in Singapore. With local incumbents NTUC: U Sports (over 770k members), Optimum Nutrition (The Leading Name in Sports Nutrition), Shape Magazine & Men's Health.
The search for the most inspiring fitness stories in Singapore. We were not necessarily looking for the strongest or fastest person in the world, but rather individuals who best represent the different aspects of fitness and are able to articulate their journeys while inspiring people.
The entire campaign was hosted on the LiveFitter community platform, which is a platform for Health & Fitness. A dedicated Fitness Facebook community so to speak. The community page can be found here at http://www.fitter-u.net.
Our firm focused on good quality, extremely high quality volume content weaved into congruent stories for this campaign. Gear used in this shoot included an assortment of Canon DSLRs & Video Cameras, as well as a Mamiya Medium Format camera on photography.