Cell C opted to speak to specific niches with their Data Campaign, with bundles designed to the users individual needs.
The campaign shows Cell C's insight and understanding of their various target markets with humour specific to certain 'types' of users. This the second installment in the series, following on from the popular Cell C Facebook TVC.
In this ad, Ogilvy demonstrates what the world would be like if the typical online gamer ran out of data.
The result is a hilarious scenario of a group of friends acting out an online FPS game in the real world much to the bemusement of their partners.
ECD: Neo Mashigo
CD: Louw Le Roux
Art: Stephan du Toit
Copy: Jonathan Stilwell
Strat: Stefan Siedentopf
Director: Jonathan Parkinson, Fresh Eye Films
Sound: Lorens Persson, Sterling
Producers: Lesley Roe, Olive de Nobrega
BUD: Colleen Berrange
GAD: Lauren Mallet-Veale
Editor: Kayleigh Kinnear