Academic Project, November 2011, ESAD Matosinhos
Developing a visual identity manual for the new tv channel MAG TV, whose concerns relate Man, Nature, Society and Culture and as an identity factor the fact that different sections of this channel adopt the designation MAG Kids, MAG People and MAG Words.
This channel is looking for a very specific audience: newly couples and/or young couples with children.
This manual provides the graphic standards for a consistent use of MAG TV's identity brand. Only with such graphical consistency will be possible to implement a clear, distinct and recognizable image.
The use and application of this manual in a consciously way will achieve the desired graphical consistency.
Manual in bilingual (Portuguese-English).

Loading more stuff…

Hmm…it looks like things are taking a while to load. Try again?

Loading videos…