The Scion Swag Machine is the world’s first Instagram-powered, NFC-enabled vending machine. Newly-developed for 2014, it’s a fun, engaging way event attendees can leverage the power of hand-held mobile devices and social media networks for instant reward.
The machine provides two easy ways to claim a prize. By tagging and posting an Instagram image with an event-specific hashtag, guests trigger the web-connected machine releasing a variety of giveaways inside. All posted images appear instantly on the integrated, 32-inch video screen thanking each guest by name as their gift drops to the reward bin below. For guests who have NFC-enabled devices, a simple tap with their phone to the front of the machine is all it takes.
The Scion Swag Machine debuted in November, 2013 at the Miami International Auto Show in South Beach, Florida. The Scion Swag Machine will be making its way across the country in 2014 appearing at various events throughout the year.
Concept, design + deployment: Spinifex Group LA
Software Development: Spinifex Group, Sydney
Accnt Mgmt: GPJ LA