4 ARTISTS AND 4 ATHLETES COLLABORATE TO LAUNCH A RE-INVENTED CLASSIC IN 500 FOOT LOCKER STORES ACROSS EUROPE.
Nike and Foot Locker introduce a new Nike Air Max 90 colourway - styled exclusively for Foot Locker. The new colourway is a re-invention of the iconic original that became a major success story and changed the world of sneakers forever.
Nike and Foot Locker paired four footballers, with four artists in four different cities across Europe. The artists took the athlete’s off-pitch personality, style and enthusiasm and turned it into a unique ‘Nike Air Max 90’ portrait. The artwork inspires consumers to create their own, using an amazing piece of creative technology.
F.C. Internazionale defender Davide Santon collaborated with Milan artist Mauro gatti to share his passion for tattoos, heroes, his city – and of course, Nike Air Max 90.
Davide Santon played his first Serie A league match on 21 January 2009. He received praise from football legends and showed a great performance against world-class player Christiano Ronaldo in Inter’s home draw against Manchester United.
The footballer met Milan artist Mauro Gatti, who has a great passion for toys and vintage magazines. His main objective with his work is to make people smile by trying to capture the lighter side of life.
For the re-invention of Davide Santon he found inspiration in Italy’s rich history and added some contemporary elements, like shades and tattoos into the mix. The result: Davide Santon was transformed from a brave young player into a dragon-slaying medieval knight.
The exclusive Nike Air Max 90 colourway will be available at 500 Foot Locker stores across Europe from November 30. Visit footlocker.eu/nike/?language=it#/index/ for more information.