“It takes 100 watts to power a single light bulb. But what's 100 watts?”
‘Be Empowered’ puts energy-use in terms everyone can understand. From doing the Macarena, to making-out, this animated video campaign converts electrical energy to human energy with hilarious results.
We waste a lot of energy leaving on unnecessary and unused lights. ‘Be Empowered’ encourages power conscious practices - saving energy for a sustainable future really is as easy as flicking a switch! With its quirky concept and its crafty aesthetic ‘Be Empowered’ makes for an all-together illuminating campaign.