Client - Bristol Breast Care Centre
The Bristol Breast Care Centre at Southmead Hospital's video entry into the first European Pink Glove Dance video contest to raise awareness of breast cancer.
The video won second prize of 5,000 euros for its chosen charity BUST (Breast Cancer Unit Support Trust), which raises money for equipment and treatments at the centre.
The centre's video featured breast cancer survivors, hospital staff and supporters of BUST dancing to One Direction's What Makes You Beautiful in pink gloves to raise awareness of the importance of early detection and treatment of breast cancer.
BUST plan on donating the money to North Bristol NHS Trust to fund equipment for the new Bristol Breast Care Centre, which is currently being built in a renovation of Beaufort House on the Southmead Hospital site.