Society of the Query #2
Session 4: Reflections on Search
Moderator: Geert Lovink
Conference Day 2 (8 November 2013)
Is it possible to analyze the search engine as a cultural artifact? Does it have a philosophical agenda and how can we read it? Search is often overlooked as an important part in the fast changing field of knowledge production. It is only dealt with in a mathematical and statistical fashion or with a focus on its economic significance as a tool of corporate power. But search did not commence in the late 90s – it has been around for centuries. It’s important to stress the media-archeological approach, since the history of search, digital or analogue, offers many insights into its cultural meaning.