Video produced for On Purpose, a graphic novel, website, and app for helping you find your purpose in life.
App created by Enlighten, an integrated digital marketing agency

The official On Purpose app is a simple, fun tool for crafting a powerful and personally meaningful purpose statement and then keeping track of how aligned your daily life is in relation to that purpose. The app also helps you keep an eye on five key behavioral factors that can, over time, really help or hinder your ability to pursue, and achieve, your goals: sleep, presence, activity, creativity, and eating—or S.P.A.C.E. for short. You can also write or dictate (iOS only) daily journal entries to help you recall and revisit important insights, feelings, and activities from the past. After a few weeks, you’ll be able to review daily, weekly, or monthly trend lines to learn more about which factors help keep you on track and aligned with your purpose.
You can use the On Purpose app online (using the free, browser-based version). The current web-based, mobile-optimized version of the app works best for iOS 6 and Android browsers. A native iOS 7 version of this app will be released in a early December 2013 and will be available on the Apple App Store.
- David Rossiter, Enlighten

Animation: Shannon Kohlitz / Media Academica
Illustration: Kody Chamberlain
Music: David Rossiter / Enlighten

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