L'ILE AUX ASHBY SPRING SUMMER 2014 | TILL GENESIS COMES
The dews of morn calls and the bird sings for the dawn of day has come. Emerging from the cocoon, the new being sees the world for the first time. It was made glorious and pleasing.
Traipsing and thereafter escalating itself into the mid-air, it softly flutters and hovers over the bountiful and luscious pastures in the fields; the rapturous roses, the beaming sunflowers, the singing lilies and haughty tulips, sprinkled with iridescent droplets as they bond in harmony. Therein, lies a companion -- the vibrant parrot whose radiant feathers emit an impeccable mimicking ability, bringing joy in many ways abound. Its thoughtful grasps of melodious logic and knowledge transcend and enrich the leafy landscapes.
As the skies darken, effervescent night hues cloud the earth's ceiling in magical mystery. The nightingale swoon while the butterflies spread their intricately patterned wings, colouring the atmosphere as they join their peers; the fireflies whose luminous bodies brings life with yellow limelight. Such is the beauty of nature, the nonstop continuous cycle that gives birth to the grandeur diversity of species in our spectrum: the wonderful gifts of God to everyone.
'Till Genesis Comes', the Spring/Summer 2014 womenswear and menswear collection from L'ILE AUX ASHBY by Rayson Tan celebrates the idea of vitality in life and the tangible strings of existence in nature.
Its immerse focus on digital prints are engineered to tell the story of rebirth and creationism, from morning to noon, and thereafter to night, and how the cycles of day and the notion of time ignites the hope of new beginnings.
Taking a minimalist approach amidst the illustrative printed fabrics, the colours for the collection range from the brighter scale of bold fuchsias, orange and sun yellows to showcase daytime. They are juxtaposed by contrasting darker shades of Persian blues and quintessential black in solid forms to signify the closure of day. Sleek and clean, the highlighting elements in design include a prominent incorporation of raglan sleeves, A-line silhouettes with accordion pleats that are crafted with precision as well as myriad pops of unexpected detailing. Made with a diverse mix of comfortable yet luxurious materials, the collection is in essence, an exploratory realm that is constructed for the sunny days ahead, with new beginnings, processes and hints of rejuvenation instilled in all stylistic aspects.
ABOUT THE BRAND
Established in 2010, L'ILE AUX ASHBY (pronounce as "L" "OR" "ASH" "B") is French for 'Land of Ashby'. It is a fashion and lifestyle label for the discerning urbanite with bold designs that encompass three distinctive attributes; quality, detail and exclusivity.
Made delicately with a full emphasis on details, the products of L'ILE AUX ASHBY are a celebration of fashion that is expressed in the brand's signature style, which is print-focused, design-inspired and art-driven.
L'ILE AUX ASHBY has been featured in the local and international media including VOGUE, VOGUE Italia, Glamour UK, Surface Asia, W Korea, Highsnobette.com, CNNGo, Refinery29.com, Nylon Thailand and many more.