brightsightgroup.com || Leadership used to be about creating certainty. Now its about leading uncertainty. This puts leaders and their companies in a permanent state of transformation. To succeed companies must master two essential elements of change – cognitive and emotional. Leading the cognitive side of change is all about clarifying the vision, strategy, and plans that focus and align people. Leading the emotional side of change involves living in the unknown, inspiring and challenging people to be uncomfortable, building commitment in a world of turbulence. Many companies have mastered the cognitive side of change, but have undervalued, misunderstood, or underinvested in the emotional side of change. The emotional side is the key to leading in a world of uncertainty. Learn more: brightsightgroup.net/2011/01/bob-rosen.html

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