As a rapidly emergent sports property, the Ultimate Fighting Championships are uniquely positioned to utilize technology in innovative ways in order to provide their loyal fans with a best-in-class experience to follow the thrilling action of a UFC bout.
UFC VP of Technology CHRISTY KING will join Mashable’s SAM LAIRD for a wide-ranging conversation on some of the unique challenges and opportunities the UFC faces from a technology standpoint, and how technology is likely to change the fan experience in UFC moving forward.
From the potential of fighters wearing biometric sensors during live bouts to the unique, three-pronged approach the UFC has taken in regards to digital strategy, the conversation covers how technology is fundamentally impacting the world’s fastest growing sport.
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