Quick play with the Sony Alpha 7r. Just an hour this morning at Curl Curl ocean pool in Sydney.
All shot 1080/50P (28mb) conformed to 25fps. Neutral picture style, cropped to 2.35, no post sharpening.
Dog Schidt Optiks modded Contax 50mm f/1.4,
Zeiss ZE 35mm f/1.4,
Rokinon 14mm Cine,
Contax 135mm f/2
All used on a no name EF mount adapter and handheld as is, no shoulder rig.
Slight grade in Premiere Pro CC. No vignettes or windows just a little curve here and there.