Directed by Nicolas Heller.
Shadow Type: Classic Three-Dimensional Lettering (Princeton Architectural Press). Available on the Designers & Books Online Book Fair onlinedesignbookfair.com
About the video:
In this video Steve Heller and Louise Fili describe their attraction to shadow type and explain how their extensive collection of 19th and early 20th century examples of the typeface evolved into a book. While panning over large, lush close-up shots of a wide array of artwork, they each talk about the aesthetic, historic, cultural, and geographic factors that attract them to shadow type. The video was directed and produced by their son, Nick.
About the book (from the publisher):
Designers often look to the past for ways to enliven their projects. Letters with relief and shadow have long been an effective way to add spectacle or intrigue to otherwise mundane words. Introduced in metal type as early as 1815, shadow typefaces were a form of early experimentation among type founders. In the late nineteenth century, the form was adopted in wood type for use in posters and has been embraced ever since by designers looking for ways to communicate a sense of monumentality, a feeling of confidence, or a simple impression of optimism. Shadow Type presents a broad spectrum of examples—advertising, shop signs, billboards, posters, type-specimen books—featuring the most popular, rare, and (nearly) forgotten dimensional letters from Europe and the United States. This invaluable collection was compiled by the leading historian of graphic design Steven Heller and renowned graphic designer Louise Fili. Packed full of typographic ideas and compelling aesthetics, the book is inspirational for professional designers and at the same time enjoyable and interesting for the design-inclined layman.