IDEA: I took a geographical fact, (70% of Earth covered by Water) & turned it into a message only LR could claim. By simply adding the word Rover after the word Land. Land Rovers were the first authentic 4x4) If it was apt for a print ad, was awesome idea for a range TVC brief....
Result: The globality of the message meant the video shot originally only for SA, could run in other countries as well. A good example of "Glocal" thinking....First time an SA video went on to run globally.
Credits: Land Rover Sth Africa. Associate Creative Director, writer, Art Director- Colin Morris / Mike Golding. Film Director - Paul Miros

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